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While Anticipating Objections and Countering Them Before They Are Asked

Question 72

Multiple Choice

While anticipating objections and countering them before they are asked is a good idea, one negative consequence of doing so is that the salesperson may


A) annoy the customer.
B) mention objections the customer had not thought of.
C) take too long in trying to sell the product, and the customer may stop listening.
D) not emphasize its features and benefits enough.
E) begin to lie about the product.

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