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    Exam 20: Setting Prices
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    The Fact That Senior Citizens Are Charged a Lower Price
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The Fact That Senior Citizens Are Charged a Lower Price

Question 147

Question 147

Multiple Choice

The fact that senior citizens are charged a lower price at movie theaters than younger adults is an example of ____ pricing.


A) price-line
B) promotional
C) professional
D) differential
E) psychological

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