Reference Pricing Is

Multiple Choice

Reference pricing is

A) listing the manufacturer's suggested retail price on the price tag along with the store's lower price.
B) mentioning the price that other retailers charge for the same product on the display for the product.
C) using a consumer's internal perceptions of what the appropriate price should be to help price a firm's products.
D) pricing a product at a moderate level and positioning it next to a more expensive model or brand.
E) using prices in advertising so that customers will have a point of reference when they come to the retail facility.