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    Exam 20: Setting Prices
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    Pricing the Basic Product in a Product Line Low While
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Pricing the Basic Product in a Product Line Low While

Question 137

Question 137

Multiple Choice

Pricing the basic product in a product line low while pricing related items at a higher level is called


A) premium pricing.
B) bait pricing.
C) captive pricing.
D) price skimming.
E) price lining.

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