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You Are Head of Sales and Marketing for Your Firm

Question 133

Multiple Choice

You are head of sales and marketing for your firm, and you are meeting with the CEO to establish pricing objectives for the upcoming product year. Which of the following factors are you going to consider as you establish your firm's pricing objectives?


A) Consumer advocacy groups' concerns
B) Sales reps compensation packages
C) Competitor complaints
D) The firm's survival
E) Dissident shareholders' complaints

Correct Answer:

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