When a Satellite Dish Company Uses Bundling to Combine Phone

Multiple Choice

When a satellite dish company uses bundling to combine phone, dish, and broadband Internet access prices, it is attempting to influence a consumer's perception of price to make a product's price more attractive and reduce "sticker shock." This is an example of using a ____ pricing strategy.

A) competition-based
B) cost-based
C) promotional
D) competitive
E) psychological