You Are the Head of Pricing Strategy for Your Firm

Multiple Choice

You are the head of pricing strategy for your firm, and you are very excited about a new point-of-sale system that has just been installed in all your firm's retail outlets. The system is a state-of-the-art, real-time information system that captures the details of every sale made in your retail outlets. Now you will have up-to-the-minute data on sales volume trends and performances for your entire product line. You plan to use this data to set prices based on these volume trends.
Which of the following bases for pricing are you intending to use?

A) Markup pricing
B) Competition-based pricing
C) Demand-based pricing
D) Cost-based pricing
E) Cost-plus pricing