McDonald's Restaurants Have Experienced Declining Sales Recently Due to Consumers

Multiple Choice

McDonald's restaurants have experienced declining sales recently due to consumers' increased interest in healthy eating and their preference for fast-casual restaurants such as Chipotle and Noodles. In order to attract more customers to McDonald's, the chain expanded the number of items they are offering on the $1 menu, and many of these items are priced below cost. McDonald's is most likely utilizing a _____ pricing objective.

A) survival
B) profit
C) market share
D) return on investment