Multiple Choice
Nestle used an ad for Taster's Choice coffee originally developed in the U.K.as its campaign in the U.S., with some minor changes to reflect actors and speech.This would be an example of which of the following reasons for using standardization in the foreign market?
A) scale economics
B) consistent image
C) cross-fertilization
D) global consumer segments
E) creative talent
Correct Answer:
Verified
Correct Answer:
Verified
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