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    Global Marketing Management Study Set 3
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    Exam 13: Global Communication Strategies
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    In the _____ Approach, Every Country Subsidiary Follows Its Own
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In the _____ Approach, Every Country Subsidiary Follows Its Own

Question 44

Question 44

Multiple Choice

In the _____ approach, every country subsidiary follows its own course developing its own ads based on what it thinks works best in its market.


A) host country
B) home country
C) foreign
D) complete localization
E) polycentric

Correct Answer:

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