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To Promote the Xbox Video Program, Microsoft Gave Away Two

Question 49

Multiple Choice

To promote the Xbox video program, Microsoft gave away two million DVDs with an interactive commercial.This is an example of which of the following trends?


A) growing commercialization and deregulation of mass media.
B) shift from radio and print to TV advertising.
C) rise of global and regional media.
D) growing spread of interactive marketing.
E) improved monitoring.

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