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When Kellogg Co

Question 87

Multiple Choice

When Kellogg Co.first marketed its flagship Corn Flakes brand in South Africa, the company encountered a major problem.Many South Africans, accustomed to hot porridge for breakfast, had no idea how to prepare corn flakes.What did Kellogg do?


A) Withdrew from the market
B) Ran ads on how to eat Corn Flakes
C) Reformulated Corn Flakes to hold up to milk longer
D) Rolled out Corn Flakes Instant Porridge
E) Purchased a local brand

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