If Prospective Customers Are Contacted and Shown Commercials for the New

Multiple Choice

If prospective customers are contacted and shown commercials for the new product and existing brands (then asked to state attitudes and preferences of what they have seen) , then the marketing research entity will probably have conducted a(n) _____ instead of a full test market.

A) thought panel
B) laboratory test market
C) internet exposure technique
D) preferred patron experiment
E) break-even analysis