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  3. Study Set
    Global Marketing Management Study Set 3
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    Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets
  5. Question
    Companies That Have Set Up Truly Global Processes for New
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Companies That Have Set Up Truly Global Processes for New

Question 40

Question 40

True/False

Companies that have set up truly global processes for new product development are called metanational innovators.

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