Question 1

In some markets, to enable three or more people to ride on one bike, Piaggio lengthened the seats of its scooters.

Accepted Answer

A) True 
 B)False

Question 2

Once new product ideas have been identified, the next logical step is to _____ the ideas.

Accepted Answer

A) budget 
B) fund 
C) screen 
D) market 
E) trademark

Question 3

_____ are always eager to experiment with new ideas and products.

Accepted Answer

A) Early adopters. 
B) Early majority. 
C) Late majority. 
D) Laggards. 
E) Prior adopters.

Question 4

Conjoint analysis is also called tradeoff analysis.

Accepted Answer

A) True 
 B)False

Question 5

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist except:

Accepted Answer

A) the lifecycle of the product is relatively long. 
B) high costs of entry are present. 
C) very weak local competitors. 
D) anticipation of fast growth. 
E) no real competitors.

Question 6

In general, the rate of adoption of new products (in foreign markets) is driven by individual differences, personal influences, and:

Accepted Answer

A) fashion. 
B) trends. 
C) cash on hand. 
D) product characteristics. 
E) promotion characteristics.

Question 7

If a consumer considered four attributes to be important in the purchase of a TV, by using _____ the researcher might be able to determine the trade-offs between the different product attributes (such as purchase price or number of channels that could be received) when the consumer evaluated the alternatives for eventual purchase.

Accepted Answer

A) chi-square 
B) correlation analysis 
C) focus groups 
D) regression analysis 
E) conjoint analysis

Question 8

Which of the following would not be one of the five key product characteristics that contribute to its acceptance?

Accepted Answer

A) low service maintenance. 
B) relative advantage. 
C) compatibility. 
D) complexity. 
E) trialability.

Question 9

A _____ enables a company to reduce complexity and enjoy the benefits of economies of scale while still meeting local market requirements.

Accepted Answer

A) convergence approach 
B) divergence 
C) linear approach 
D) forecasting approach 
E) modular strategy

Question 10

Conjoint analysis is also referred to as _____.

Accepted Answer

A) geometric analysis 
B) trade-off analysis 
C) meta analysis 
D) longitudinal analysis 
E) metric analysis

Question 11

The adoption rate for new products in countries with a _____ population is usually faster than in countries with a highly diverse culture.

Accepted Answer

A) heterogeneous 
B) complex 
C) diverse 
D) homogeneous 
E) polycentric

Question 12

A prime motive for the waterfall model (in introducing new products on a global scale) is that adaptation of the marketing strategy for the host market is:

Accepted Answer

A) impractical. 
B) very expensive. 
C) time consuming. 
D) promotionally limited. 
E) not supported by top management.

Question 13

Although size often leads to lower unit costs, _____ should not be overlooked.Bureaucratic bloat and employee dissatisfaction in large-scale operations often create hidden costs.

Accepted Answer

A) disparate customer needs. 
B) increased energy costs 
C) diseconomies of scale 
D) desire for growth for its own sake

Question 14

The sprinkler strategy of one to two entries (globally) is preferable over the waterfall model when:

Accepted Answer

A) the lifecycle of the product is relatively long. 
B) high costs of entry are present. 
C) very weak local competitors exist. 
D) fast growth is anticipated. 
E) no real competitors exist.

Question 15

_____ means offering a uniform product on a regional or worldwide basis.

Accepted Answer

The answer of _____ means offering a uniform product on...

Question 16

The adoption of new products is driven by factors including:

Accepted Answer

A) individual differences. 
B) personal influences. 
C) product characteristics. 
D) all of the above. 
E) none of the above.

Question 17

The formation of regional market agreements such as the Single European Market encourages companies to launch:

Accepted Answer

A) regional products 
B) local products 
C) global products 
D) niche products

Question 18

One of the pitfalls that a global marketer can run into is _____.This would occur when too much adaptation to the local market occurs and the brand becomes vulnerable to losing its unique foreigness.

Accepted Answer

A) overcustomization 
B) micro-managing 
C) technocracy 
D) group think 
E) overstandardization

Question 19

The goal of standardization is to minimize competition.

Accepted Answer

A) True 
 B)False

Question 20

Companies that have set up truly global processes for new product development are called metanational innovators.

Accepted Answer

A) True 
 B)False

Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

In some markets, to enable three or more people to ride on one bike, Piaggio lengthened the seats of its scooters.

Once new product ideas have been identified, the next logical step is to _____ the ideas.

_____ are always eager to experiment with new ideas and products.

Conjoint analysis is also called tradeoff analysis.

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist except:

In general, the rate of adoption of new products (in foreign markets) is driven by individual differences, personal influences, and:

Which of the following would not be one of the five key product characteristics that contribute to its acceptance?

A _____ enables a company to reduce complexity and enjoy the benefits of economies of scale while still meeting local market requirements.

Conjoint analysis is also referred to as _____.

The adoption rate for new products in countries with a _____ population is usually faster than in countries with a highly diverse culture.

A prime motive for the waterfall model (in introducing new products on a global scale) is that adaptation of the marketing strategy for the host market is:

Although size often leads to lower unit costs, _____ should not be overlooked.Bureaucratic bloat and employee dissatisfaction in large-scale operations often create hidden costs.

The sprinkler strategy of one to two entries (globally) is preferable over the waterfall model when:

_____ means offering a uniform product on a regional or worldwide basis.

The adoption of new products is driven by factors including:

The formation of regional market agreements such as the Single European Market encourages companies to launch:

One of the pitfalls that a global marketer can run into is _____.This would occur when too much adaptation to the local market occurs and the brand becomes vulnerable to losing its unique foreigness.

The goal of standardization is to minimize competition.

Companies that have set up truly global processes for new product development are called metanational innovators.