Multiple Choice
Cathay Pacific (a Hong Kong based airline carrier) recently wanted to increase services to its Asian customers.It added a wide variety of Asian meals and entertainment and introduced a new advertising slogan "The Heart of Asia." This would be an example of which of the following reasons why international marketers implement international market segmentation?
A) country screening.
B) government mandate.
C) global market research.
D) positioning strategy.
E) entry decisions.
Correct Answer:
Verified
Correct Answer:
Verified
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