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Redd's, a Beer-Like Brand Sold by SAB Miller (An "Apple-Infused

Question 12

Multiple Choice

Redd's, a beer-like brand sold by SAB Miller (an "apple-infused malt beverage with a citrus flavor," aimed specifically at women) is an example of a product that is targeted to a a(n) _____ segment.


A) diverse
B) universal
C) combination
D) customized
E) international

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