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  3. Study Set
    Global Marketing Management Study Set 3
  4. Exam
    Exam 7: Global Segmentation and Positioning
  5. Question
    According to the Text, Some Marketing Scholars Refer to _____
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According to the Text, Some Marketing Scholars Refer to _____

Question 9

Question 9

Multiple Choice

According to the text, some marketing scholars refer to _____ as the fifth P (next to product, price, promotion, and place) because of its importance in target marketing.


A) power
B) planning
C) positioning
D) purchasing
E) people

Correct Answer:

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