Multiple Choice
Behavior segmentation criteria includes the following criteria except:
A) brand/supplier loyalty.
B) brand equity.
C) usage rate.
D) product penetration.
E) benefits sought.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q94: Local brands do not enjoy a pioneering
Q95: Two positioning strategies available to international marketers
Q96: Land Rover is an example of a
Q97: In disaggregate international consumer segmentation, the focus
Q98: _ is an umbrella term that embraces
Q100: With respect to properties that an international
Q101: An example of a brands that is
Q102: Global segments are also called _ segments.
Q103: As a rule of thumb, a t
Q104: _ publishes PPP statistics every year.<br>A)The World