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    Global Marketing Management Study Set 3
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    Exam 7: Global Segmentation and Positioning
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    _____ Is an Umbrella Term That Embraces a Collection of Statistical
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_____ Is an Umbrella Term That Embraces a Collection of Statistical

Question 98

Question 98

Multiple Choice

_____ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.


A) The mean
B) The median
C) Cluster analysis
D) Correlation analysis
E) Regression analysis

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