The Best Way to Deal with Audience Concerns Over Costs

Multiple Choice

The best way to deal with audience concerns over costs in a sales proposal is to

A) connect costs to benefits.
B) discuss costs in a separate document.
C) provide only a ballpark figure rather than a specific amount.
D) bury the costs in the middle of an exciting call to action.
E) make the costs seem smaller by comparing them to the costs of other projects.