Which of the Following Is an Effective Way to Begin

Multiple Choice

Which of the following is an effective way to begin a negative message to a customer to make it more likely that the customer will read the letter?

A) turning the negative message into a persuasive one
B) presenting the negative information in a positive way
C) using a buffer and then presenting the bad news
D) putting the bad news first, while pairing it with an alternative
E) presenting only alternatives without mentioning the bad news