Ming Is the Sales Director for a Startup Company That

Essay

Ming is the sales director for a startup company that provides office systems and technical support designed for mid-sized manufacturers. The company's business plan calls for cultivating relationships with factory owners in a specific industry nationwide, gathering information about their specific needs, and informing them about the company's line of products. The company's marketing budget does not allow for extensive travel, so Ming must design a communication strategy. Which will be the single most effective medium for meeting his objectives, and why?