Advertisers Use the Principles of Classical Conditioning to Try to Sell

Multiple Choice

Advertisers use the principles of classical conditioning to try to sell products. By pairing attractive and famous people, humour, or "warm-fuzzy" family images to products such as cars, food, and even telephone services, advertisers attempt to shift the public's attitude about the product. In these examples, attractive and famous people, humour, and family images are the __________, whereas the product being sold is the ____________.

A) CS; UCS
B) UCS; CS
C) CR; UCR
D) CS; UCR