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    Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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    Ad Rank on Google Is Calculated Using the Equation: Ad
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Ad Rank on Google Is Calculated Using the Equation: Ad

Question 27

Question 27

Multiple Choice

Ad rank on Google is calculated using the equation: Ad Rank = f(_______________, Quality Score, expected impact of extensions and formats) .


A) Maximum CPC
B) Maximum CPM
C) CTR
D) Impression
E) PageRank

Correct Answer:

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