Question 1

In database systems, a _____ refers to a list of data.

Accepted Answer

A)  file 
B)  column 
C)  field 
D)  row 
E)  record

Question 2

Which of the following conditions is essential for data mining to work?

Accepted Answer

A)  The data must be collected from proprietary sources and not from data aggregators. 
B)  The organization must leverage standard relational databases as opposed to inferior hierarchical and analytical databases. 
C)  The events in the data should reflect current and future trends. 
D)  The data mining software must necessarily incorporate ad hoc reporting tools and dashboards. 
E)  The data should have passed the Die suite of stringent tests for randomness.

Question 3

Changing pricing based on demand conditions is known as ________.

Accepted Answer

The answer of Changing pricing based on demand conditions is...

Question 4

_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.

Accepted Answer

A)  Canned reports 
B)  Ad hoc reporting tools 
C)  Dashboards 
D)  Data cubes 
E)  Online analytical processing

Question 5

Describe "database," "DBMS," and "SQL."

Accepted Answer

The answer of Describe "database," "DBMS," and "SQL."...

Question 6

In database systems, a _____ defines the data that a table can hold.

Accepted Answer

A)  row 
B)  key 
C)  record 
D)  file 
E)  field

Question 7

The San Francisco Giants leverage business analytics to price game tickets. What factors are considered? What are the risks associated with allowing prices to fluctuate?

Accepted Answer

The answer of The San Francisco Giants leverage business analytics...

Question 8

Airbnb's "____________" feature helps by leveraging the firm's industry-leading dataset, far larger and more comprehensive than rivals, and constantly updated over time, to suggest the perfect rate.

Accepted Answer

The answer of Airbnb's "____________" feature helps by leveraging the...

Question 9

Turning data into useable information is hindered by transactional databases set up to be simultaneously accessed for reporting and analysis.

Accepted Answer

A) True 
 B)False

Question 10

refers to a job title focused on directing, performing, or overseeing activities associated with a database or set of databases.

Accepted Answer

The answer of refers to a job title focused on...

Question 11

What is data mining? What are the key areas where businesses are leveraging data mining?

Accepted Answer

The answer of What is data mining? What are the...

Question 12

Why do many organizations have data that cannot be converted to actionable information? What are the hurdles faced by firms that attempt to query transactional databases?

Accepted Answer

The answer of Why do many organizations have data that...

Question 13

_____ are the most common standard for expressing databases, whereby tables (files) are related based on common keys.

Accepted Answer

The answer of _____ are the most common standard for...

Question 14

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

Accepted Answer

A)  market basket analysis. 
B)  expert systems. 
C)  customer churn. 
D)  customer segmentation. 
E)  vertical integration.

Question 15

A data cube refers to a:

Accepted Answer

A)  secure, cloud-based off-site location used for data storage, analysis, and reporting. 
B)  heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics. 
C)  special database used to store data in OLAP reporting. 
D)  firm that collects data with the intention of reselling it to others. 
E)  combination of fields used to uniquely identify a record, and to relate separate tables in a database.

Question 16

_____ are AI systems that leverage rules or examples to perform a task in a way that mimics applied human expertise.

Accepted Answer

The answer of _____ are AI systems that leverage rules...

Question 17

_____ is by far the most popular language for creating and manipulating databases.

Accepted Answer

A) ML 
B)  HTML 
C)  PHP 
D)  Java 
E)  SQL

Question 18

Every dollar spent on technology may lead to five to seven more dollars on____________.

Accepted Answer

A)  Advertising 
B)  consulting and other services 
C)  facility space 
D)  none of the above 
E)  all of the above

Question 19

Which of the following is not considered an advantage of Hadoop?

Accepted Answer

A)  flexibility. 
B)  relational structure. 
C)  scalability. 
D)  cost effectiveness. 
E)  fault tolerance.

Question 20

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

Accepted Answer

A)  Biometrics 
B)  Artificial intelligence 
C)  Android 
D)  Legacy software 
E)  Intranet

Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage