Question 1

Why is A/B Testing er on mobile?

Accepted Answer

The answer of Why is A/B Testing er on mobile?...

Question 2

Which of the following factors has helped Facebook build up trust among its users?

Accepted Answer

A)  Superior technology compared to rivals 
B)  Mutual and reciprocal approval of friend requests 
C)  Free nature of applications available to users 
D)  Low switching costs 
E)  Availability of venture capital funds

Question 3

The bulk of Facebook's revenue comes from:

Accepted Answer

A)  data aggregation services. 
B)  application development. 
C)  subscription fees. 
D)  data harvesting. 
E)  advertising.

Question 4

The advertising acronym CPM is defined as ______.

Accepted Answer

The answer of The advertising acronym CPM is defined as...

Question 5

When a firm has an IPO, it is said to have:

Accepted Answer

A)  been liquidated due to short selling. 
B)  gone public, selling shares on a public stock exchange for the first time. 
C)  received government funding. 
D)  been liquidated due to switching costs. 
E)  issued a dividend.

Question 6

Which of the following statements holds true of network effects?

Accepted Answer

A)  It refers to a collection of resources available for access over the Internet. 
B)  It refers to adapting products and services for different languages and regional differences. 
C)  It refers to a situation when the value of a product or service increases as the number of its users expands. 
D)  It refers to a situation when others take advantage of a user or a service without providing any kind of reciprocal benefit. 
E)  It refers to a closed network or a single set of services controlled by one dominant firm.

Question 7

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

Accepted Answer

A) True 
 B)False

Question 8

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

Accepted Answer

The answer of Discuss the controversies that were caused by...

Question 9

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

Accepted Answer

The answer of Issues of content adjacency and ______ can...

Question 10

Roughly one in every seven people on the planet has a Facebook account.

Accepted Answer

A) True 
 B)False

Question 11

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

Accepted Answer

A) True 
 B)False

Question 12

What does the acronym CPM stand for?

Accepted Answer

A)  cost per millisecond 
B)  cost per billion impressions 
C)  cost per thousand seconds 
D)  cost per thousand impressions 
E)  cost per million seconds

Question 13

What is Internet.org?

Accepted Answer

The answer of What is Internet.org?...

Question 14

Users tend to have more focused intent (often focused on purchase decision-making) when using Google as compared to Facebook.

Accepted Answer

A) True 
 B)False

Question 15

Users of Google and other search engines are said to be on a hunt because they:
a. are acquiring profiling data which acts as ammunition to improve their search results.
b. want to explore and look around.
c. are there to seek information to drive a specific action.
d. allocate time for activities such as looking for news and friend updates.

Accepted Answer

The answer of Users of Google and other search engines...

Question 16

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

Accepted Answer

A) True 
 B)False

Question 17

Facebook followed Twitter's _____ with its own Facebook live video streaming tool,

Accepted Answer

The answer of Facebook followed Twitter's _____ with its own...

Question 18

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

Accepted Answer

A)  shared source files 
B)  proprietary software 
C)  available files 
D)  licensed documents 
E)  open source software

Question 19

Banner ads are often billed based on _____.

Accepted Answer

A)  clickable numbers 
B)  frequency tracking scores 
C)  quality scores 
D)  cost per thousand impressions 
E)  their relative popularity

Question 20

For years, which of the following is the only major media category that has seen an increase in spending?

Accepted Answer

A)  Online advertising 
B)  Radio jingles 
C)  Television ads 
D)  Print media 
E)  Telemarketing

Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Why is A/B Testing er on mobile?

Which of the following factors has helped Facebook build up trust among its users?

The bulk of Facebook's revenue comes from:

The advertising acronym CPM is defined as ______.

When a firm has an IPO, it is said to have:

Which of the following statements holds true of network effects?

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

Roughly one in every seven people on the planet has a Facebook account.

Critics of Internet.org worry that for billions of low-income users, Facebook will come to represent the only Internet they know and have access to, deepening the roots and entanglement vines of the firm's walled garden.

What does the acronym CPM stand for?

What is Internet.org?

Users tend to have more focused intent (often focused on purchase decision-making) when using Google as compared to Facebook.

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

Facebook followed Twitter's _____ with its own Facebook live video streaming tool,

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

Banner ads are often billed based on _____.

For years, which of the following is the only major media category that has seen an increase in spending?