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    Consumer Behaviour Study Set 4
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    Exam 11: Group Influence and Social Media
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    Many People, Before Buying an Automobile, Will Look at Car
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Many People, Before Buying an Automobile, Will Look at Car

Question 2

Question 2

Multiple Choice

Many people, before buying an automobile, will look at car ratings and other information found in buying guides and online sites. These sources have what type of power over purchasers?


A) referent
B) information
C) legitimate
D) expert

Correct Answer:

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