Essay
What are reference groups? Why might it be important for marketers to know consumers' reference groups? Is there value for marketers to create one if none exists for their product(s)?
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A reference group is "an actual or imagi...View Answer
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Correct Answer:
Verified
A reference group is "an actual or imagi...
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
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