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    Consumer Behaviour Study Set 4
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    Exam 11: Group Influence and Social Media
  5. Question
    Why Do Consumers Pattern Their Behaviour After That of Others
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Why Do Consumers Pattern Their Behaviour After That of Others

Question 51

Question 51

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Why do consumers pattern their behaviour after that of others? What types of social influence affect the likelihood of conformity?

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Conformity refers to a change in beliefs...

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