In Its Advertising, MasterCard (MC) Shifted the Emphasis from Glamorous

Multiple Choice

In its advertising, MasterCard (MC) shifted the emphasis from glamorous affluent professionals to "ordinary" people with everyday uses for the card, e.g., a young man buying furniture for his first apartment. This strategy reflected:

A) MC not wanting to be associated with the extravagant consumption patterns of the 1980s.
B) people with less money resented their showing affluence.
C) people are swayed by knowing how people who are similar to them conduct their lives.
D) MC could not compete effectively against American Express with the affluent image.