Offsetters, a Vancouver-Based Carbon Offsetting Company, Employed a Number of Novel

Multiple Choice

Offsetters, a Vancouver-based carbon offsetting company, employed a number of novel attention-getting techniques to raise awareness for their brand. For example, they stationed a lifeguard in the middle of an urban area of Vancouver to remind consumers about the dangers of global warming. This is an example of:

A) the wisdom of crowds.
B) stealth marketing.
C) guerrilla marketing.
D) reference group influence.