Multiple Choice
In 2006, Sony launched a program in which it hired a person to pretend he was a huge PSP fan. The person created a hip-hop song, a YouTube video, as well as a website dedicated to his love for Sony's PSP (called alliwantforxmasismypsp.com) . This is an example of:
A) fraudulent marketing.
B) YouTubing.
C) sock puppeting.
D) podcasting.
Correct Answer:

Verified
Correct Answer:
Verified
Q99: The marketer who is trying to develop
Q100: The "Persuasion Knowledge Model" (PKM) suggests that:<br>A)
Q101: A key concept of the two-factor theory
Q102: Presenting an ad as if it were
Q103: Discuss the important elements that influence the
Q105: A hot new trend in marketing involves
Q106: Sometimes where something is said can be
Q107: Unless the consumer already has considerable information
Q108: After studying the IKEA catalogue, Lee phoned
Q109: In a commercial for Contac cold medicine,