In a Commercial for Contac Cold Medicine, a Construction Worker

Multiple Choice

In a commercial for Contac cold medicine, a construction worker was shown working hard during a rainstorm. He says he has to take Contac so he can get to work that day, adding "No work, no pay," revealing an anxiety about losing his job. Called the "slice of death" tactic, this is a demonstration of the use of:

A) emotional appeals.
B) humorous appeals.
C) fear appeals.
D) cognitive-avoidance appeals.