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Despite Improvements to the Fishbein Model There Still Exist Obstacles

Question 30

Multiple Choice

Despite improvements to the Fishbein model there still exist obstacles to predicting behaviour using this model. Which of the following is one of those obstacles?


A) The model considers social pressure.
B) The model was developed to deal with actual outcomes and not with behaviour.
C) Time does not play a role in results assessment.
D) Some outcomes are beyond the consumer's control.

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