Multiple Choice
When the marketer communicates information about what others believe the consumer should do, a(n) ________ is being communicated.
A) consistency motive
B) descriptive norm
C) affiliation goal
D) injunctive norm
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q28: Sarah sees an ad for a popular
Q29: Which of the following statements displace the
Q30: Despite improvements to the Fishbein model there
Q30: A cola drink is preferred by a
Q31: Harmonious feelings among your thoughts, feelings, and
Q34: According to the balance theory of attitudes,
Q35: Which of the following statements about balance
Q36: One way we maintain cognitive consistency is
Q37: The _ implies that a consumer's attitude
Q50: Both the Fishbein model and the extended