When Toyota Developed the Prius, It Focused on Offering Customers

Multiple Choice

When Toyota developed the Prius, it focused on offering customers all of the positive benefits of their current models such as reliability and a good price, but it also was able to reduce consumer concerns about a car's negative impact on the environment. In other words, the marketing managers were able to resolve a(n) ________ conflict.

A) approach-approach
B) approach-avoidance
C) avoidance-avoidance
D) hedonic-utilitarian