Question 1

Lane was required to do a research project for a marketing class. He selected 100 people and put them into two groups at random. Everyone in both groups tasted a candy made in Turkey. The candy was not as sweet as the subjects expected. The first group then saw an ad that emphasized how sweet the candy was compared to other candy from Turkey. The second group did not see the ad. According to the postexperience advertising effect, what difference between the two groups should Lane expect?

Accepted Answer

A)  Both groups will report the candy as being not sweet. 
B)  The first group will state that the candy is sweeter than will the second group. 
C)  The second group will state that the candy is sweeter than will the first group. 
D)  The postexperience advertising effect would give Lane no information to form an expectation.

Question 2

Identify the three components of the memory system.

Accepted Answer

The answer of Identify the three components of the memory...

Question 3

________ capitalizes on the desire for people to achieve increasing levels of mastery at tasks.

Accepted Answer

A)  Punishment 
B)  Negative reinforcement 
C)  Frequency marketing 
D)  Gamification

Question 4

What is an associative network model?

Accepted Answer

The answer of What is an associative network model?...

Question 5

Casual, even unintentional, acquisition of knowledge is called:

Accepted Answer

A)  incidental learning. 
B)  piggybacking. 
C)  stimulus-response connections. 
D)  accidental knowledge.

Question 6

When Mary is asked to participate in market research surveys, she has a tendency to try and please the researcher. Mary's behaviour is a form of response bias.

Accepted Answer

A) True 
 B)False

Question 7

How are unipolar emotions and mixed emotions different?

Accepted Answer

A)  Mixed emotions have both positive and negative components, while unipolar emotions are either wholly positive or wholly negative. 
B)  Mixed emotions are either wholly positive or wholly negative, while unipolar emotions have both positive and negative components. 
C)  Mixed emotions lead to better recall of a situation than unipolar emotions. 
D)  They are not different. They refer to the same thing.

Exam 3: Learning and Memory