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    Consumer Behaviour Study Set 4
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    Exam 1: An Introduction to Consumer Behaviour
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    When Companies Make False or Exaggerated Claims About How Environmentally
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When Companies Make False or Exaggerated Claims About How Environmentally

Question 36

Question 36

Multiple Choice

When companies make false or exaggerated claims about how environmentally friendly their products are, it is known as:


A) greenwashing.
B) social marketing.
C) relationship marketing.
D) consumer trending.

Correct Answer:

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