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    Consumer Behaviour Study Set 4
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    Exam 1: An Introduction to Consumer Behaviour
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    In Qualitative Research, the Presentation of Ambiguous Objects or Activities
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In Qualitative Research, the Presentation of Ambiguous Objects or Activities

Question 34

Question 34

Multiple Choice

In qualitative research, the presentation of ambiguous objects or activities that are open to various interpretations is known as:


A) random assignment.
B) a projective technique.
C) an experiment.
D) role playing.

Correct Answer:

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