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    Consumer Behaviour Study Set 4
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    Exam 1: An Introduction to Consumer Behaviour
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    Netnography Is an Example of an Ethnographic-Based Research Technique That
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Netnography Is an Example of an Ethnographic-Based Research Technique That

Question 124

Question 124

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Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

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