Question 1

Survey research provides a drawback of not allowing consumers to provide a rich and detailed response, in contrast to other research methods.

Accepted Answer

A) True 
 B)False

Question 2

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

Accepted Answer

The answer of Frog Box is a Canadian company that...

Question 3

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

Accepted Answer

A)  product separation. 
B)  brand loyalty. 
C)  lifestyle variation. 
D)  purchase conception.

Question 4

Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

Accepted Answer

A) True 
 B)False

Question 5

Groups of people that unite on the Internet to share a passion for a product are known as:

Accepted Answer

A)  chat rooms. 
B)  virtual brand communities. 
C)  consumer networks. 
D)  product organizations.

Question 6

John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a:

Accepted Answer

A)  purchase issue. 
B)  demographic problem. 
C)  prepurchase issue. 
D)  post purchase issue.

Question 7

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

Accepted Answer

A) True 
 B)False

Question 8

What is CSR? Give an example.

Accepted Answer

The answer of What is CSR? Give an example....

Exam 1: An Introduction to Consumer Behaviour

Survey research provides a drawback of not allowing consumers to provide a rich and detailed response, in contrast to other research methods.

Frog Box is a Canadian company that offers consumers reusable moving boxes and donates a percentage of its revenue to frog habitat restoration. Discuss the two main marketing processes that are being used by this company.

If a product succeeds in satisfying needs and is purchased over and over again, it most likely has attained:

Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.

Groups of people that unite on the Internet to share a passion for a product are known as:

John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a:

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

What is CSR? Give an example.