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One of the Most Important In-Store Factors Is the Salesperson

Question 71

Multiple Choice

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.


A) gestalt
B) exchange
C) gemba
D) satisfaction/dissatisfaction

Correct Answer:

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