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    Globale Consumer Behavior
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    Exam 8: Attitudes and Persuasive Communication
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    Researchers Agree That There Are Various Levels of Commitment to an Attitude
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Researchers Agree That There Are Various Levels of Commitment to an Attitude

Question 81

Question 81

Multiple Choice

Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is ________.


A) identification
B) compliance
C) internalization
D) commitment

Correct Answer:

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