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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 8: Attitudes and Persuasive Communication
  5. Question
    Source ________ Refers to the Perceived Social Value of a Message
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Source ________ Refers to the Perceived Social Value of a Message

Question 76

Question 76

Multiple Choice

Source ________ refers to the perceived social value of a message source.


A) valence
B) attractiveness
C) class
D) hierarchy

Correct Answer:

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