Multiple Choice
A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?
A) by associating the soda with its ability to absorb odors
B) by associating the soda with a fictional character called Simon Soda
C) by emphasizing the low cost of the soda
D) by explaining the historic importance of baking soda in germ protection
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Because the brain's capacity to process information
Q3: Which of the following is most relevant
Q4: The sensory characteristic of a product that
Q5: Alba is dedicated to fitness and nutrition.
Q6: The _ for a brand guides how
Q7: One of the principles of psychophysics is
Q8: According to the _ factor leading to
Q9: Unlike computers, people do not passively process
Q10: Size, color, position, and novelty are all
Q11: You can understand the following uniquely-printed sentence