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  3. Study Set
    Principles of Marketing Study Set 8
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    Exam 5: Market Segmenting, targeting, and Positioning
  5. Question
    _____ Refers to How Much a Customer Will Spend in the Future
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_____ Refers to How Much a Customer Will Spend in the Future

Question 80

Question 80

Multiple Choice

_____ refers to how much a customer will spend in the future.


A) Lifetime value
B) Projected rate of return
C) Customer value
D) Value proposition
E) Customer profitability scale

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