Multiple Choice
Which of the following refers to niche marketing?
A) Targeting a very select group of customers.
B) Targeting an extremely select group of customers.
C) The process of gathering information on a select group of customers.
D) Targeting multiple groups of consumers.
E) The process of segmenting buyers geographically.
Correct Answer:

Verified
Correct Answer:
Verified
Q74: Income is used as a segmentation variable
Q75: A make-up company who has been associated
Q76: When Sally selected a group of upper
Q77: _ are characterized as exhibiting all three
Q78: A market may be more attractive than
Q80: _ refers to how much a customer
Q81: Behavioral segmentation may answer the question,"How do
Q82: _ involves targeting multiple groups of consumers.
Q83: Rachel has plotted all sub shops in
Q84: To avoid head-on competition with other firms