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  3. Study Set
    Principles of Marketing Study Set 8
  4. Exam
    Exam 5: Market Segmenting, targeting, and Positioning
  5. Question
    Income Is Used as a Segmentation Variable Because It Indicates
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Income Is Used as a Segmentation Variable Because It Indicates

Question 74

Question 74

Short Answer

Income is used as a segmentation variable because it indicates a group's _____.

Correct Answer:

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