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    Principles of Marketing Study Set 8
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    Exam 2: Strategic Planning
  5. Question
    A _____ Strategy Involves Selling More of Existing Products and Services
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A _____ Strategy Involves Selling More of Existing Products and Services

Question 65

Question 65

Multiple Choice

A _____ strategy involves selling more of existing products and services to existing customers.


A) market-penetration
B) product-development
C) market-development
D) diversification
E) downsizing

Correct Answer:

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